Jeweller
High-trust, high-ticket — the site's job is making a $3,000 purchase feel safe.
What's included, and why
- ✓Collection galleries, photographed properly
At jewellery prices, mediocre photography actively costs you sales — the gallery is the shop window and the whole pitch.
- ✓Custom/engagement enquiry flow
Custom pieces are the highest-margin work — a structured enquiry (budget, stone, timeline) starts that conversation properly.
- ✓About and workshop story pages
People buying an heirloom want to know whose hands made it — the story is part of what they're paying for.
Priced for gallery-quality presentation and the custom-order flow — closer to a portfolio-led build than a store.
How should it look?
The same jeweller website can be built in very different directions — and the difference isn't just looks, the machinery behind each one differs too. These are the directions that tend to win for businesses like yours:
- Big Photo First
One stunning full-screen photo, a few confident words, one button.
- Straight to the Point
The menu, the prices, the hours — before anything else.
- Dark & Expensive
Dark background, gold or ivory details, slow and confident.
- Loud Words, No Photos Needed
Huge type does the talking — great when photography isn't your strength.
- Half Story, Half Action
Photo on one side, booking or enquiry on the other — always visible.
- The Work Speaks
A wall of your work, tightly organised — portfolio as homepage.
Not quite right? Tell us what you actually need and we'll write back with a price.
Once ready-made pieces sell steadily by enquiry, a full checkout turns browsers into buyers without the conversation.